MEDIA CENTER

 

SCHAUMBURG, IL — December 31, 2011 — As MCI completes a landmark year that included the 6,000th unit off its E/J assembly line and a first-ever order from the City of Los Angeles for 95 CNG Commuter Coach models, the company is sharpening its vision and message for 2012. MCI has unveiled a new logo and tagline to reflect its focus on building the most reliable coaches in North America.

The company chose the new tagline of "MCI – Reliability Driven™" to reflect a rededication to expertly engineered coaches with high quality components; featuring the latest safety and security features; and offering unsurpassed parts availability and service.

Working harder than ever

"We'll be using 'Reliability Driven' to tell the reliability story for MCI models," said Patricia Ziska, MCI vice president of sales and marketing. "At one time, MCI used the slogan 'Mark of Responsibility' to emphasize the total commitment MCI has for its customers and its products. Our new slogan not only communicates our corporate culture, but what our customers and the industry can expect from MCI today and in the future. The look of our new logo combines the stamp of MCI with our corporate emblem unifying our traditional core strength with today's vision."

Last March, MCI began a Business Excellence initiative company-wide, based on the principle of continuous improvement, in which teams establish processes to boost product quality and spur innovation. Many improvements are already taking shape throughout the company. Most relevant to customers are the updates MCI is making to the best-selling J4500. Some of the improvements include:

MCI will be unveiling its new campaign and the latest updates to the J4500 at ABA Marketplace, January 6 through 10 in Grapevine, Texas, and UMA Motor Coach EXPO, February 8 through 12 in Long Beach, California.

For a look at MCI's 6,000th E/J unit celebration — and its presentation to Shriners of British Columbia and Yukon — see the video at www.youtube.com/MotorCoachInd.

Motor Coach Industries, headquartered in Schaumburg, Illinois, is the leading builder of intercity, over-the-road coaches for the tour, charter, line-haul, scheduled service, commuter transit and conversion markets in the U.S. and Canada. The company builds the industry's two best-selling models and also operates six sales centers and seven service centers in the U.S. and Canada. MCI offers a network of aftermarket services including parts supply for most makes and models.

Press contact: Patricia Plodzeen Public Relations, 847-283-0883; or Motor Coach Industries Marketing Department, 847-285-2035.

 

Motor Coach Industries: Corporate Address 1700 East Golf Road, Suite 300, Schaumburg, Illinois 60173 | Phone: 866-MCICOACH

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